Brightwater Advisory is a fiduciary that offers appropriate investment counsel and was established by David Maddux and Katie Maddux in 2014 as a Registered Investment Adviser (RIA) with the state of Florida. We registered directly with the Securities Exchange Commission (SEC) in 2017.*
David Maddux
CEO and Chief Investment Officer
David helps clients with their finances and oversees the firm's core advisory services.
Experience
He began his career at Morgan Stanley-Smith Barney as an Associate later joined Wells Fargo Advisors as a Financial Consultant in 1999 and assumed the role of Vice President of Investment Services for Cooper Capital Management in 2006.
David had an early introduction to using and developing quantitatively driven equity strategies and in 2003, began managing a concentrated growth portfolio of common stocks. Over time, he has efficiently integrated other, various value-driven styles, as well as constructed multi-asset allocation portfolios for different risk profiles.
Industry
Morningstar Advisory Board
Education
Graduated with a B.A. from Davidson College in 1998, while lettering in Division I swimming.
Interests
In his free time, he focuses on his growing family and competing in open-water swimming events throughout the year.
David Maddux
CEO | Chief Investment Officer | CCO
Kathleen Maddux
CFO
Katie is responsible for the financial management of the firm.
Experience
She maintains her license as a Speech Language Pathologist, worked as one for nine years and taught middle school prior to that.
Education
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Graduated with a B.A. from Davidson College in 1998, while lettering in Division I lacrosse.
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B.A. and M.S. from University of South Florida in 2004.
Interests
In her free time, Katie is focused on her three children and loves spending time with friends and family.
Katie Maddux
CFO
Misty Hooks
Client Operations Manager
Misty acts as supervisor and administrative manager for client accounts.
Experience
She joined Brightwater in 2017 and has worked in the investment advisory industry since 2010, after gaining administrative experience in the telecommunications and banking industries.
Misty has a sincere commitment to client service and consistent attention to detail.
Interests
In her free time, she and her husband, Donnie, support their two daughters’ cheerleading passion and enjoy the Florida outdoors.
misty.hooks@brightwateradvisory.com
misty hooks
Client Operations Manager
Compliance Director
Barry Brindise
Associate Advisor
Barry joined Brightwater in late 2019 and is helping to upgrade our financial planning process, as well as with client analysis, and advisory assistance.
Experience
He recently transitioned to the financial planning and advisory industry after 25 plus years in corporate finance, most recently as head of Financial Planning and Analysis, Treasury, Tax, Risk Management and Investor Relations for a mid-sized St. Petersburg, FL based digital marketing corporation.
Education
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Recently completed a CFP® Board registered program at the University of Tampa and passed the Certified Financial Planner, CFP®, exam in 2019.
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Graduated with an M.B.A. from the University of Chicago, Booth School of Business, with a concentration in Finance, 1994.
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B.B.A. from Loyola University Chicago, 1989.
Interests
Barry and his wife, Susan, are long-time residents of Tampa and enjoy spending time in the Florida outdoors with their two daughters.
Barry Brindise
CFP® | Financial Planning Director
Sam Hestorff
Systems Manager
Sam is primarily focused on keeping our systems running smoothly.
Experience
He joined Brightwater in 2017 and has worked in the investment advisory industry since 2008.
In addition to his work at Brightwater Advisory, he is the pastor of Logos Dei Community Church, and the author of YM2K, Youth Ministry For the Millenial Generation.
Education
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Doctor of Ministry degree from Fuller Theological Seminary
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Master of Divinity degree from Midwestern Theological Seminary
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BA in Religious studies from William Jewell College
Interests
Sam and his wife, Emily, have two children and enjoy supporting their youngest son in his commitment to football.
sam.hestorff@brightwateradvisory.com
Sam Hestorff
Systems Manager | IT Director
Heidi Ellingson
Executive Assistant|Marketing Director
As an Executive Assistant at Brightwater Advisory, Heidi is responsible for providing administrative and organizational support to the CEO, David Maddux. In addition, she heads up our marketing efforts and works with the business operations team ensuring all office procedures and systems are successful.
Experience
She joined Brightwater in 2021 and has worked in the investment advisory industry since 1995 with roles in operations, customer service, marketing, and para-planning.
Heidi has a sincere commitment to follow through and collaborating towards efficient solutions.
Education
- College for Financial Planning - Financial Paraplanner Qualified Professional Designation
- Certified 401(k) Administrator
Interests
In her free time, she enjoys time with her family, trying out local restaurants and traveling to new places.
heidi.ellingson@brightwateradvisory.com
Heidi Ellingson
Executive Assistant
Marketing Director
Tinkering: Strategic plans are satisfying, but they are most effective when editable as the future unfolds into the present. Tinkering with a method, a process, a template, or asking questions of others in order to learn, can reaffirm the status quo or other times bring fresh insight into making subtle changes or a call to do more work around the possibility of a dramatic change that is positive.
Communicate: Listening first, but also the discussion and sharing of thoughts, ideas, and action items fosters collaboration and coordination. This premise holds true internally within a team, as well as connecting with a client and better helping her follow through with her financial plan.
Patience: Outcomes can take time and it is key to focus on process.
Persistence: Work is useful but never complete. Today is a new day to continue our work.
Responsibility: We believe it is important to take responsibility for what happens to us in life. For example, in our work, we believe that we are responsible for creating our own business opportunities, but that no opportunities will become available to us unless we create something of value for someone else.
Health: The ability to run hard and to know when to jog or rest.
Curiosity: We find our best outcomes are achieved when we hold a posture of curiosity – whether that be about another person, for what is around the corner with a new investment, or a problem to be solved. Having fun, doing something fun, taking a break or a vacation, etc. can help kick start this process with fresh momentum.
Flexibility: Think rooted vs. rigid. We find it is important to know what we think and what we believe, but be open to alternative perspectives and methods, as a reaffirmation of the status quo or a call for making a needed adjustment. Entertaining opposing ideas requires a flexible mind and disposition, yet being rooted in core principles counterintuitively fosters that ability.
Stewardship: We think that our resources need to be taken care of and key components to a wealth plan are saving, spending, investing and giving.
Community: We live in a community. Corona-life has highlighted this reality and needs we have for each other. We are connected. We are connected to our clients, our potential clients, as well as to their connections. We are connected as a team and the best outcomes for the client show up when we coordinate together.